Eric Frideen first discovered his passion for photography at the age of 11, when his grandfather gave him his first camera. Although the camera itself – an old Kodak – wasn’t that special, the moment most definitely was. It was a moment that defined Eric and changed his life forever. From then on he was never separated from his camera.
In the mid-nineties,Eric quickly established himself as one of Sweden’s leading talents and was regularly commissioned by IKEA, Volvo, Elle Sweden, H&M and other renown brands.
In the autumn of 1997 he moved to London and quickly became a regular contributor to magazines such as Wallpaper*, ELLE, Marie claire, GQ and US Vogue. Several years later Eric, has established himself as a fashion photographer working with global brands.
Eric`s client list includes:
Advertising: Eden Park, Swarovski, Boux Avenue, Brioni, Banana Republic, Gerard Darel, Reiss, Selfridges, Harrods, H&M, M&S, KappAhl, Volvo, Ikea, Well hosiery, Palmolive, House of Fraser, Hotel Chocolat, Kellogs , George @ Asda, F+F, La Redoute, Racing Green, Camaieu, Burberry, Wella, Thomas Pink, Aquascutum, Chevignon, Dunhill, Henri Lloyd, Nautica, Oasis, Printemps, Roche, Renault, Air France,Silhouette, Daks, The White Company & Wrap.
Editorials: Vanity Fair Spain , Marie Claire US & UK, Elle UK & Sweden, Vogue US, GQ Germany, Myself Germany, ES Magazine, Sunday Times Style, Grazia UK, Madame Figaro, Stimuli, Wallpaper*, Plaza, Cosmopolitan Sweden & Germany, Lucky Magazine US, Shape Magazine US,Harrods Magazine, Blackpool Magazine France , Stella Magazine
Celebrities: Tom Hardy, Jason Statham, Catherine Deneuve, Stephanie Seymore, Camilla Belle, Tamsin Eggerton, Yon Gonzales, Ariadne Artiles, Karen Gillian, Emmanuelle Seigner, Kaya Scodelario, Amber Valetta, Toby Stephens, Jamie Winstone, Dominic West, Lizzy Jagger, Alice Vikander, Sir Paul Smith, Carmen Ejogo, Imogen Poots, Toby Kebble, Miguel Angel Silvestre, Vahina Giocante, Josephine de La Baume,Rosie Huntington-Whitley. Visit personal website